Penn State Startup Week 2026

Separate Registration Required: https://forms.gle/B7LRsQTH7dVyDeBj9

Trademarks are distinctive symbols, words, or designs that identify and differentiate goods or services in the marketplace. They serve as powerful marketing tools and provide legal protection for businesses. The history of trademarks in the United States offers valuable insights into the nation’s commercial development and the growing importance of brand identity. This session will explore the history of U.S. trademarks and an overview of effective methods for researching historical trademarks. Attendees will learn how to leverage resources such as HathiTrust and the United States Patent & Trademark Office’s Search System to uncover historical trademarks. Librarians will leave better equipped to assist researchers in looking to trace a trademark.