Penn State Startup Week 2026

Join us for a luncheon conversation with Justin Rosenberg, Penn State alumnus and founder of honeygrow, as he shares the real story behind building a fast-growing restaurant brand. In this candid 20-minute talk, Justin will discuss what didn’t work, how and why he pivoted, and the critical thinking required to adapt when an original idea needs to change. His experience highlights a truth many founders learn the hard way: lasting businesses are built through iteration, resilience, and learning from failure. This session is designed to give startups and students practical insight into navigating uncertainty and making smarter decisions as ideas evolve. Founded in 2012, honeygrow is a Philadelphia-based fast-casual restaurant known for its customizable stir-fries, salads, and signature honeybar desserts made with fresh, locally sourced ingredients. The brand has grown to 71 restaurants across the East Coast, offering wholesome, health-forward options including vegan and gluten-free choices, while staying true to its mission of honest eating and thoughtful growth.

Schedule:
12:15-12:30 pm help yourself to a lunch of honeygrow favorites
12:30-12:50 pm presentation
12:50-1 pm questions
1-1:15 pm informal networking