Penn State Startup Week 2026

In this hands-on workshop, students learn how physical prototypes help reveal what customers think and feel in ways surveys and focus groups often cannot. Using quick, low-detail prototypes and 3D-printed examples, participants see how shape, feel, and appearance influence perceived value, brand image, and price expectations. Through short, interactive activities, students learn how marketers can use prototypes not only to test ideas, but also to gain practical market insight and support go-to-market decisions.